Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods (FMCG) are relatively low-cost consumer products that are sold quickly. These products are non-durable goods such as fruits, vegetables, gum, bread, cosmetics, soft drinks, toilet ware, and other non-durable products such as glassware, batteries, and plastic disposable household products. A characteristic of FMCG is the low involvement of a consumer as they put little or no effort in choosing an item. Moreover, FMCG are characterised by rapid consumption because one needs these products every day (leading to high consumer demand). Furthermore, these goods may rapidly deteriorate, especially fruits and vegetables. This contrasts with durable goods of relatively high costs such as kitchen tools or electronics that are replaced only after a couple of years.

All activities related to the production and the sale of the consumer products belong to the FMCG industry. Consumers will always continue buying FMCG. Consequently, there is a continuous competition for market share. This results in plenty of advertisements for these products such as promotions and discounts. The packaging is also crucial for FMCG because it provides product information and incentives. A well-considered packaging may improve purchase intentions and efficiency. Besides, internet shopping is becoming more and more important to maintain or increase market share.

Developments in the FMCG

In the FMCG sector, the pressure on production efficiency is high. Product innovation, logistic innovation, and marketing techniques are very important for the production, sales, and distribution in this brach. The ongoing developments create many opportunities for the future of this branche. Due to these ongoing innovations, various engineering positions are needed, such as packaging engineers and process engineers. In addition, logistic and marketing positions are needed. QTC Recruitment can be of great help by offering a unique search proposal to fill these positions.

QTC Recruitment and FMCG

QTC Recruitment has some important clients in the FMCG sector, which we help through our tailor-made services. We find specialised candidates for demanding positions in the FMCG sector. 

Our clients are active in various disciplines of the life sciences industry, such as:

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