Marketing entails any activity that relates to the recruitment of customers and maintaining the relationships with them. These activities can range from advertising and selling products and/or services to smaller tasks such as writing thank you notes and calling customers. The main responsibility of a marketing specialist is adapting the products or services of an organisation to meet the needs of the customer. These are discovered by means of marketing strategies. The ongoing changes of products and/or services secure the profitability of the organisation.
There are different types of marketing and each of them has unique characteristics. There is a big difference between online and offline marketing, as they require different marketing strategies. Online marketing tools consist, among other devices, out of blogs, websites, email, and social media channels. A unique characteristic of online marketing is the possibility of interaction between an organisation and user. The users of the social media channels can share information such as photo’s and/or video’s, and post comments. Offline marketing tools consist, among other instruments, out of magazines, newspapers, radio, television, brochures, and flyers. Furthermore, internal branding such as pens, mugs and posters, is also part of offline marketing.
An important marketing trend is the growth of several social media channels. Examples of this trend are Facebook, Twitter, Pinterest, and LinkedIn. An advantage of these social media channels is that they provide a way to obtain new relationships with clients and customers and they also facilitate managing these relationships. Besides, the organisation is tracked down easier. More importantly, social media enables the interaction between the customers, clients, and organisation. Social media has truly become a crucial element in the process of understanding the consumer’s needs.
QTC Recruitment regularly fills several marketing positions within the life sciences industry. Examples are positions within sectors of direct, online, product, or customer marketing. The challenge is finding candidates who have specific experiences in the concerning fields. Examples of specific positions which are regularly filled at QTC Recruitment are: a category manager whose main goals are analysing data or predictions to discover industry and consumer trends. Another responsibility of a category manager is managing a group or category of products and creating long-term strategies for several product categories. Another regularly filled position is for a marketing manager. This position entails the management of daily marketing activities and creating long-term marketing strategies within the organisation. Also, we commonly fill positions for an online marketer who is responsible for every aspect concerning online marketing. Finally, positions for a product marketer are regularly filled. Product marketers are responsible for marketing activities which are related to the products and/or services at the organisation.